You’ve seen a Funko POP! box—but have you ever stepped inside one? For May the 4th, Funko set out to make a splash at Sydney’s Star Wars Day. Brandpulse were proud to help bring the vision to life! In collaboration with Funko, The Walt Disney Company, and The Event Studio (TES), we delivered a lifesize Funko POP! Box in the heart of Pitt Street Mall—designed to grab attention, drive foot traffic, and deliver serious fan moments.
Brandpulse custom-built the structure, engineered it for outdoor, high-traffic use, and ensured full NSW safety certification. With updateable magnetic panels (yes, Grogu is swappable!) and seamless bump-in and bump-out, the activation was flexible and impactful. Fans queued for their Funko moment—and the Force? Very strong.
