Movicol wanted to increase in-store visibility and encourage pharmacy staff to actively promote its 10's packs.
Brandpulse designed and produced bespoke counter units that balanced form and function — premium quality materials, a sleek design, and intuitive flat-pack assembly.
The Results
- 100% store uptake — every pharmacy visited accepted a unit
- Highly praised — design, quality, and ease of use commended
- +20% sales lift for Movicol 10's
Smart design delivers real results
"The new Movicol counter units designed with the team at Brandpulse are a hit! The pharmacies have commend the design, quality, and how easy they are to assemble. High acceptance across pharmacies, with every store taking a unit and sales already lifting by around 20%."
- Rebecca Wu. Consumer Healthcare Brand Lead. Norgine
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