Asics Tokyo Collection. From concept to execution
CREATIVE STUDIO
Concept to shop floor. The ASICS Kayano 31 Tokyo edition, brought to life end to end.
THE PROCESS
Bring the ASICS Tokyo Collection global creative to life across the Australian store network. Adapt the global direction for retail — hero the shoe name prominently, and build complementary display elements that amplify the collection's dual identity: wisteria-inspired purple for Japanese hospitality and Sunrise Red for modern Tokyo's energy.
MANDATORY DELIVERABLES: Window Display with screens + Table Displays
01 - THE BRIEF
Four distinct creative directions were developed and presented. Each interpreted the Tokyo Collection's dual identity — wisteria purple for Japanese hospitality, Sunrise Red for modern energy — through a different retail lens. One direction was taken forward.
02 - CONCEPT DEVELOPMENT
03 - APPROVAL
Each store in the ASICS network received its own mockup. Different footprints, different window formats, same campaign world. ASICS could see exactly how the campaign would land — location by location — before anything went to production."
05 - PRODUCTION
Window Displays
Panels, Curved Display, Floor + Window decals
Plinths and POS
Plinths, Toppers and Wraps
Lozenges
Mens and Womens
05 - EXECUTION
