For Star Wars Day, Funko wanted to make noise in Sydney. Brandpulse delivered a life-size Funko POP! box — built, certified and installed in the middle of Pitt Street Mall. Custom-engineered for outdoor, high-traffic use with full NSW safety certification, updateable magnetic panels for future campaigns and a flawless bump-in and out. Fans lined up. Phones came out. The Force was strong. One of those activations that stopped the entire street.