When Spin Master needed to bring the How to Train Your Dragon range to life in-store, they called in the dragon wranglers at Brandpulse.

We designed the unit with the planogram built in from day one, so every product — from masks to Toothless figures — had its place. Built pre-pack ready, it made life easy for Spin Master's warehouse partner straight into BIG W's DCs.

The result? A bold, durable display that stood tall in-store and brought the world of dragons to the retail floor.